Brief
Locomotion Pictures is an independent production company that produces video and film projects for clients of all sizes
Objectives
To create a logo and brand concept that translates well from small to big screens
To match the brand with the company name.
To capture that classic Hollywood feel, and anticipation.
Solution
Because the name of the company is Locomotion Pictures the locomotive element was an obvious choice. Inspired by some of the classic movie production logos such as MGM, Warner Bros., and Paramount, This logo conveys a feeling of scale. The image of the train moving toward the audience helps to generate anticipation of what is coming. In addition, the leading lines give a sense of depth. The film reel is gold mostly to remind the viewer of the golden age of Hollywood. It is also reminiscent of the rising sun, which brings a message of optimism.
