Coffee And Company needed a brand that was inviting and recognizable To align with their company's mission statement to be an inclusive destination for casual coffee and conversation.
To create a recognizable logo.
To create a brand that communicates the company's mission.
To appeal to the 20 & 30 somethings.
To convey an independent feel despite the intent for multiple locations.
The round logo works to associate Coffee and Company with great coffee. By placing the words around the circle and adding two ampersands demonstrates a relationship between coffee and company becomes circular. The message is that coffee is social, and Coffee And Company is where people meet to share conversation while enjoying great coffee.
The color scheme is a combination of warm browns which helps to create an inviting atmosphere.
Added graphical elements are the stick figures that represent many different types of people. These added elements promote that Coffee and Company is inclusive to everyone.